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The first-time economy began with the "first store economy": in 2015, Shanghai took the lead in proposing to seize the first store economy. In July, 2024, the Decision of the Third Plenary Session of the Twentieth Central Committee made a systematic arrangement for "building a unified national market", which specifically mentioned "actively promoting the initial economy".Compared with the first store economy, the connotation of the first-time economy is richer. Study times said that there is a big difference between the first-time economy and the first-store economy. The first-store economy refers to an economic form that uses the advantages of resources to attract domestic and foreign brands to open stores in the region for the first time, so as to achieve the optimal coupling between brand value and regional resources, thus having a positive impact on the regional economic development. The first store can be the first store in the world, the first store in China, the first store in the region, etc. Through the opening of these first stores, consumers can be provided with more diversified and personalized choices, and at the same time, business innovation and upgrading can be promoted.Debut: First-time economy emphasizes "first time", including the first release and display of new products, technologies, services, formats and models.

Why should we actively develop the starting economy?The Central Committee of the Communist Party of China's Decision on Further Comprehensively Deepening Reform and Promoting Chinese Modernization, which was deliberated and adopted by the Third Plenary Session of the 20th CPC Central Committee, emphasized that the long-term mechanism for expanding consumption should be improved, restrictive measures should be reduced, public consumption should be reasonably increased, and the initial economy should be actively promoted.This central economic work conference is even more clear. Next year, we will focus on expanding the scope and implementing the "two new" policies, innovating diversified consumption scenarios, expanding service consumption, and promoting the development of cultural tourism. Actively develop the starting economy, the ice and snow economy and the silver-haired economy.

Stimulate consumption potential: by providing colorful new products and services, the first-time economy can stimulate consumers' desire to buy and expand consumer demand.The starting economy has three characteristics:Leading the consumption trend: the first-time economy leads the new consumption trend through the supply-side structural reform, satisfying consumers' pursuit of new things and high-quality life.